1. What is EdTech?
EdTech (Educational Technology) is a field that combines education and technology to apply digital advancements in the teaching and learning process. The goal of EdTech is to enhance the effectiveness, quality, and accessibility of education, making learning more flexible, personalized, and better suited to the needs of learners in the digital age. EdTech includes the design, development, and use of tools, platforms, and technology systems to support educators in delivering knowledge while optimizing the learning experience and outcomes for students. The essence of EdTech lies not only in the tools but also in innovative methods – how people use technology to create a more interactive, effective, and sustainable learning environment.
In the context of modern education, EdTech serves as a bridge between knowledge and technology, helping to reshape how people learn, develop skills, and adapt to the rapid changes of the digital society.
| EDUCATIONAL TECHNOLOGY
If education brings knowledge, skills, and a learning mindset, then technology is the tool that helps expand the learning space, personalize experiences, and optimize teaching effectiveness.
The synergy between these two factors is redefining how people learn, teach, and develop in the digital age.

2. Key Benefits of EdTech
Educational technology not only helps learners access knowledge more easily but also brings many practical benefits to both individuals and organizations:
1
Flexibility and personalization
EdTech provides an unprecedented level of flexible learning. Learners can actively choose the time, pace, and format of their studies that best fit their schedules and personal needs. Today's digital learning platforms also integrate artificial intelligence (AI) to suggest optimal learning pathways.
2
Expanding access to education
One of the greatest values of EdTech is breaking down barriers related to space and learning conditions. With just an Internet-connected device, learners in remote areas or any country can access high-quality knowledge from global educational institutions.
3
Enhancing the effectiveness of corporate training
In the corporate environment, EdTech has become a strategic tool to enhance team capabilities. Learning Management Systems (LMS) or digital training platforms allow organizations to implement short courses that are easy to update and measure results in real-time.
4
Enhance the learning experience
EdTech makes learning more engaging by applying multimedia technology and gamification elements. Instead of just reading, taking notes, and testing, learners are involved in interactive activities, challenges, simulations, and vibrant illustrative videos.
"According to Research and Markets, the global EdTech market is expected to reach 404 billion USD by 2025, with an average growth rate of over 16% per year."
3. EdTech in Vietnam
➤ Overview of the EdTech Market in Vietnam

Forecast of revenue for the online education market in Vietnam
The Vietnamese EdTech market is witnessing strong growth, being ranked as one of the top 10 countries with the fastest EdTech growth in the world and among the top 3 most promising markets in Southeast Asia.
In terms of scale, the Vietnamese EdTech market is estimated to reach approximately 1.08 billion USD by 2024. Revenue in the online education market is forecasted to reach 397.53 million USD by 2025, and is predicted to grow to 627.36 million USD by 2029. The online user penetration rate is expected to reach 9.4% by 2025 and increase to 11.8 million users by 2029.
The Vietnamese EdTech market has attracted significant investment, with total venture capital into EdTech startups reaching $67-400 million in 2023 (an increase of 107% compared to the previous year), and approximately $15-16 million raised through 8 transactions in 2024. K-12 education remains the cornerstone and the largest segment of the market.
➤ Typical EdTech products
Vietnam is transitioning to the EdTech 2.0 phase, with Artificial Intelligence (AI) playing a central role. About 60% of EdTech products in Vietnam have integrated AI technology, primarily to create personalized learning pathways and voice processing.
Retudy - EdTech platform applying Microlearning in Vietnam

In the context of the rapidly growing EdTech sector in Vietnam, ReTudy stands out as an intelligent learning platform that applies microlearning, aimed at the philosophy of "Short Learning - Deep Understanding - Sustainable Development."
✦ Microlearning – short learning, deep understanding: Each lesson is broken down into "learning nuggets" lasting only 3–7 minutes, making it easier for learners to absorb and apply immediately.
✦ Smart Learning Progress Tracker
✦ Quality learning resources: The lessons are compiled by top experts in various fields.
✦ There is a package for businesses: The Retudy Business package allows organizations to design internal courses, track effectiveness, and train personnel according to their specific needs.
The vision of Retudy: Retudy is not just a learning application, but a companion in the journey of career development, providing an accessible, engaging, and effective learning experience. The platform not only helps individuals and organizations achieve sustainable growth in the digital age but also fosters a spirit of lifelong learning and continuous innovation in every learner.
|PREP
Prep is an intelligent learning and exam preparation platform that utilizes artificial intelligence (AI) technology. Prep was developed by a team of leading experts in education and technology with outstanding features:
✦ Exclusive AI technology: the ability to automatically grade, enhance assignments, and provide feedback like a real teacher with an accuracy of up to 90%.
✦ Personalization and 24/7 support: automated technology creates personalized learning paths, along with support from a virtual teacher 24/7.
✦ Achievements and Recognition: Prep has been trusted and used by over 650,000 learners nationwide and more than 100 partners. With numerous prestigious awards, including the Silver Award for "Digital Technology Product" at Make in Vietnam 2025, it is also the only Southeast Asian representative participating in the finals of the Global EdTech Startup Awards 2024.
✦ In 2024, Prep raised 7 million USD in a Series A round, led by Cercano Management Asia and Northstar Ventures, with participation from Touchstone Partners, East Ventures, and Saison Capital.

Learning Management System (LMS)
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K12LMS is a Learning Management System (LMS) used in the K-12 education sector in Vietnam. As a learning management solution, the LMS helps support automated reporting and analysis of results, manage assignments, and facilitate VR360 virtual classroom interactions, aligning with the overall trends in the industry.
Moodle is a popular learning management system (LMS) widely used by higher education institutions in Vietnam. It is used to manage online learning activities, in line with the overall trend of the industry.
OMT is an educational technology platform mentioned in the context of investment and development of LMS in Vietnam. It features advanced online testing and supports students in practicing English skills through a virtual classroom environment.
Một số sản phẩm EdTech khác

The future of EdTech
It can be said that EdTech is redefining how people learn and work in the digital age. It not only helps individuals develop skills faster but also enables businesses and organizations to adapt more quickly to the changes of the era.
With rapid development and wide-ranging applications, EdTech is not just "technology for education," but rather the future of education – a place where knowledge is shared, learning becomes an experience, and technology serves as a bridge between people and knowledge.
Education is the most powerful weapon which you can use to change the world
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